Brands are one of the most powerful forces in the world that we live in. They shape our lives in unimaginable ways. That of course does not mean that there were no big brands in the twentieth century or the century preceding it. But brand consciousness as a ‘personality’ that is distinct from the business that generates benefits for its consumers is a late twentieth-century phenomenon, which has gained momentum in the twenty-first century. Technology has played a key role in making that happen. We live in a world woven closely by unprecedented progress in the digital landscape. The result is that brands are everywhere we look around. They laugh, cry, dream and engage with us almost like human beings. We befriend brands, before we buy their stories.Every minute, of every hour, of every day, we are being bombarded by information about brands that are vying for our attention. “We are the biggest, smartest, fastest and sharpest than others in this space. Partner with us.” Most of the time we do not know how to respond to this new normal; we are dumbfounded. But deep down, we know what we are looking for. Amid all this brand bandwagon, we seek to embrace brands that represent a belief system that intersects with things we hold dear in life. That could be family values, because what works for the family in the long run, works for brands as well.Family valuesIn a family, most of us work with a long-term perspective: we listen to our elders; we teach young ones the virtues of responsible behavior; we invest in their skill building; we rally together in times of crisis; and above all we try to engage with each other with sensitivity and love. These values are also critical for brands to survive and thrive in a brutally competitive world. No wonder, some of the most enduring brands globally are still run by close-knit families.Care for the worldWe do not just belong to our families; we also belong to the world. Therefore, it is also important for us to know how brands resonate to some of the issues that we are sensitive about, like transparency in corporate governance, ethical business practices, gender diversity in the workforce, empowerment of the disadvantaged, and so on. With growing global concern for climate change, brands that invest significantly for green technologies and industry practices win a sizable fan following. Being a good neighbor to global communities is also a big agenda for businesses and brands globally.Not like othersAt the end of the day, enduring brands are those that are just like most of us. We are different. Therefore, brands even in the same market segment seek to be different. But it is not enough to say that you are different, you have to be ‘seen’ to do different things differently.Your good, old palBrands are a personality that we love, hate, trust or ignore. They can be the face of businesses, institutions, non-profits or even nations. Whatever we may think they are, in a brutal, noisy world they try to connect with us in different ways. But only those succeed in the long run who never join the proverbial rat race to outsmart competition; who are never perturbed of economic crests and troughs or fickle investors; who never wholly believe the politician, the economist or the media; who are content to do their bit in their own way; and can successfully pass on their own philosophy of life to generations of consumers and enthusiasts across time.They can tell their audience with a lot of conviction, “Well, conditions may be different today from what they were yesterday, but we remain your good, old pal in your journey through life”.

Branding used to be a fancy business word, but it is becoming more and more used in everyday business meetings. Finally! For decades, big corporations have used in-house, very well paid brand managers – someone in charge of managing everything that relates to the brand, including design, package and partnerships. You’ve heard enthusiastic talks about branding, but you are still not sure if you should get a brand management plan going for your business.Do you need one? Any company with the intention and potential to become or to remain a top competitor in its field needs to develop a sound branding strategy. And that’s where the brand agency comes in. If you have a small or medium size business, you may not be able to pay a high salary for a full-time brand manager. If that is your case, you can benefit from working with a brand agency, and gain access to brand management consultants, plus an entire creative team available to work in various projects – from graphic design to web design, Internet marketing, advertising, media planning. Instead of working with multiple vendors that are unaware of your branding needs, you work with one single partner dedicated to create a stronger, more valuable brand.Can I fire my marketing team? No! Some people think a brand agency would do away with marketing jobs. In fact, your brand agency would not replace your marketing department, but work with your marketing and sales people to provide them the tools they need to market your services more successfully, while advancing your business image.How much does it cost? Working with a branding agency is surprisingly affordable. Think of this: how much it would cost, per year, to have an in-house creative department, plus a well-paid brand manager? That could easily cost your business $200K and more in payroll, equipment and lease expenses. With an experienced branding agency you only pay a small fraction of the costs of maintaining such a high-level team, but you still have full-time assistance. Besides, a branding agency can save you thousands of dollars a year in printing and production costs, through its suppliers and partners.

With our last coaching session coming to a close, I realized that Michelle’s greatest challenge in the brand development process was putting all the pieces together.In other words, defining her brand was an enjoyable, and fun process because we both shared in the progress from identifying objectives to determining her brands compelling offer and most authentic and unique market position.However, looking ahead, she wondered how she would put it all together on a day-to-day basis. How would she market her brand? Promote her brand? Sell her brand and package her services? Create systems to support the growth of her business?You’ve heard of having an aha moment? Well, I had one…and how! Michelle’s comments were familiar, as I’ve heard them from former clients undergoing the brand development process.I quickly sorted through past client notes and realized that a universal need had presented itself…how to operate a successful business and do so without compromising the brand.Eureka!Sitting on the floor of my office, with handwritten notes, post-its, faxes and other material sprawled out before me I knew it was time to extend my brand…to take my brand to a whole new level.Here’s a glimpse into the steps I took for determining where to go next:Step 1: Assess a NeedThere are times when you’re so focused on your ‘work’ that you don’t notice when your market is screaming for something more. The world’s most powerful brands are those that enter the market with a specialty (product or service) and extend that brand to address the other needs of its market within the context of its brand mission and purpose.Step 2: Reframe the Offer to Support Your Brand PurposeIf I knew my market of entrepreneurial women had a need for mobile nail services (cool idea that someone should snatch up by the way!) it would not honor my brand purpose to fill this need. While one can certainly make the case for empowering women through esthetics like nail care, that is not in line with my brand mission of helping women express their individual purpose through business.Step 3: Is it Time to Graduate?Launching a new product or service before the proper time can do more harm than good. How do you know if it’s the right time to grow? Determine your brands ‘grade’ level:Freshman: Your brand is just getting established. It’s walking through the corridor of brands as a newbie with very little buzz behind it.Sophomore: Your brand is starting to generate buzz. When walking through the hall of brands, your brand is becoming known.Junior: Colleagues and clients recognize your brand and senior level brands are giving you a nod of approval.Senior: You’re playing with the “A” team in your industry.For small business owners, rule of thumb is to introduce your brand extension in your junior or senior year. You can certainly launch your brand extension in your sophomore year but for most small business owners, a junior year launch means your brand is more established and you have a brand following that is open (and waiting) for your next evolution.Step 4: Reposition for GrowthNow comes the fun part, which is repositioning your brand so that your loyal followers see the logic in your extension and clearly connect with your evolution.Oprah Winfrey’s brand extensions all make perfect sense as they support her core purpose of empowerment, education and living your best life. Books, philanthropic efforts, and even her latest product, O at Home, address the core of her brand as a logical progression of her brand.The process doesn’t stop here!Next week, I’ll take you through a 6-step brand repositioning process that you can apply no matter what grade level your brand is at today. I’ll also give you a glimpse into my newly developed Soulful Business(TM) philosophy.© 2007 – Liz Pabon. All rights reserved.

With over 20 million users and growing rapidly, brands looking toward social media to use in their marketing efforts should definitely start considering Google+ in their campaign. Currently, it seems that Google+ accounts are only being offered to people and personal brands, but Google has hinted that they will soon offer Google+ Pages for Businesses. Of course, there are still a couple of brands that has basically ignored this edict, and have created their accounts already in this new social media platform.

So what does this mean for your small business brand? Well, it’s another platform that you need to familiarize yourself – another profile to create and monitor, which can be really daunting when you think of the fact that you already have profiles in other social media sites that you’re already monitoring. But if Google+ really kicks off and gets a huge share of the millions of consumers all over the world, then you definitely can’t ignore it.

But even more so than just having another profile to trouble yourself with, Google+ may actually offer a lot more value to small business brands. As you know, many businesses have already taken advantage of their Google Places page, which is an excellent way to get started on location-based marketing. And if Google can effectively integrate your Google Places page with your small business’ profile in Google+, then you would have this incredible social media product that no other social media site has offered yet.

But that’s not all. Google+ also has a whole slew of features that can prove to be extremely valuable for both small and medium enterprises. With Circles, for example, you can easily create groups within your network, so you can offer targeted content to each of your groups. You will be able to customize deals and offers, as well as information and invitations to events.

Another thing that will be really helpful for small business brands is the fact that having a Google+ profile may offer Google SEO benefits. Since Google is planning to integrate it with most of its web offerings, your Google+ Page will probably be indexed by Google helping you achieve good rankings in the search engine. This is definitely an important part of your small business’ brand campaign, and a huge incentive for creating a profile in Google+.

Of course, since Google+ is technically not opening its doors to business brands yet, right now, these are mostly speculation. The question is whether Google can seamlessly integrate this latest social media platform with all their other offerings, giving users a fluidly wonderful site that is easy and convenient to manage. Because honestly, the more complicated a site is, the less people want to use it. But if anyone can do it, it’s a certainty that Google can.

And as always, the challenge here is getting more users to join the bandwagon and have a site that can compete with other social media platforms in terms of people in it who actively participate in discussions. After all, as a small business brand owner, you go where the people are. So if more and more people continue to flock to Google+, then you definitely need to be there as well.

In recent years technology has made tremendous advancements. These advancements have reshaped the organisations by creating their business functions integrated and streamlined. Beyond the standard office computers and smart devices, organisations are now implementing new software’s and latest technology equipment’s to run their operations smoothly. One such technological advancement is Slide presentation software PowerPoint is one of the widely used Slide Presentation Software. It is a powerful tool to make your presentation more attractive and engaging. If you want visual effect, collaboration tools, easy access, then PowerPoint will be the perfect option.

Nowadays in every field, there is huge competition. Business and professional firms use the presentation as a tool to educate, train, motivate the internal and external audience. At any point in time, you may require to give a presentation. The presentation is an essential part of branding because the presentation is the primary source which companies use for communication with clients, general public etc. The presentation demonstrates the company profile, and it’s the only tool which makes sure that all your representatives are turning into sales. A well-designed presentation shows presenters professionalism and also builds organisations corporate image.

Presenters are mainly of two types. Firstly, the great ones, who with their commanding charisma, speaking skills and great presentation styles can grasp the audience attention and secondly the Mediocre one who only focuses on the content of the presentation. They come up with great with great content and speak amazingly but fails in their presentation skills. Many times, lacks in gaining audience attention.

You may have complex data for presentation, a great content will be a scrap if not delivered in an entertaining way. Templates contains layout, colour, fonts, effects. powerpoint template helps to convey the information in an attractive way, grabbing the audience attention throughout the topic.

Benefits of an Effective Presentation:

• Face to Face Interaction: A presentation enables to meet your customers and prospects. Face to face interactions strengthens the relation and bond with the customers. An effective presentation can improve sales. According to a recent survey conducted, face to face meetings is fifteen times better than other marketing activities.
• Engagement: Presentation is the easiest way to engage with the audience. Attractive slides, astonishing layouts can hold the audience attention easily. Bullet points and summary texts help the audience to focus on the main subjects.
• Flexibility: Flexibility is the vital feature of the presentation. It helps in saving the time of professionals. PowerPoint presentations allow the user to quickly change the content and change the designs based on the audience.

• Adds professionalism: Presentation can decide the success of any business meetings. The presenter should convey the information most attractively and entertainingly. Adding attractive templates can ensure maximum engagement of audience over the topic.

• Storage: After the presentation, the slides can be quickly distributed among the members for further reference. It can easily be saved on the computers which minimise the chance of loss or misplacement.

• Presentation Important for Business Growth: Having a superior product can never result in success. Advertisement of the product is also mandatory. The product demonstration should be attractive, clear to the audience. The presentation should be eye-catching and should create a lasting impression on the audience. Adding an attractive slide, Infographics icons can ease the work of the presenter.

• Adds Creativity: Nobody like a wall of text, the presentation should look interesting and conveying. The audience can easily remember visual information. Adding images to illustrate point will surely make your presentation engaging. PowerPoint allows the user to add creative clipart’s, attractive fonts to the presentation.

A worker shortage might be excellent news for the economy! Maybe, just maybe, firms will awake and see workers’ substantial contribution to their success. Some CEOs take unconscionable sums and destroy their firm’s value, unlike many frontline workers who create value. During the pandemic, CEOs took vast sums as they laid-off workers. Some firms sought bankruptcy protection, but hat didn’t stop their greedy CEOs from snatching hefty bonuses.

We have a worker shortage and firms are scrambling to hire whomever is willing. Some firms, like McDonalds have paid signing bonuses. Canada’s Loblaw and its competitors paid a bonus to frontline workers when the pandemic began. They stopped it after three months in unison with their competitors. When government confronted them about this collusion, they claimed it happened independently. Go figure! It’s like you caught your three-year-old with her hand in the cookie jar and she said, Mom, “Cookie Monster did it!”

Worker Shortage Inevitable With Shoddy Treatment

Loblaw’s behavior disturbs me. During the bonus period, profits soared. Per se, that’s no problem. I favor firms making profits. To be sure, I am against government taxing profits. But paying workers the bonus during the pandemic shouldn’t hinge on profits. It was just right. Meanwhile, my wife and I shopped at a Loblaw store and workers continued their excellent service despite Loblaw’s slight.

Leaders must realize frontline workers are the firm’s foundation and treat them well, not as cogs turning out CEOs bonuses! When employers treat workers like machines, they disengage. Gallup said, over several decades, they and other researchers found a strong link between employees’ workplace engagement and the company’s overall performance. Yet employers refuse to accept this. But there is good news: surveys show some firms break the mold and treat workers with respect: Cisco, Apple, Accenture, IBM, FedEx are a few.

Next Quarter’s Earnings Drives Businesses

Companies see next quarter as the prize, so they exploit workers and fudge next quarter’s numbers. I repeat: I am against government taxing business. However, I favor the Biden Build Back Better provision to tax share buybacks that the House passed, and it is before the Senate, even if it might have only a modest effect on share buybacks. Companies shouldn’t be spending billions buying back shares while exploiting workers.

Firms should present to shareholder meetings options to use buyback funds. Choices might include effects of paying bonuses to frontline workers with buyback funds. Shareholders should hear about potential strategic investments, too. Another option is stopping buy-backs for five years after layoffs. Executives, too, shouldn’t get bonuses within five years of layoffs. We must get rid of worker exploitation that enhances CEO bonuses.

Restaurants need to encompass considerable marketing avenues for the sake of success. Without publicity and marketing, there are chances that the restaurant may not survive in the market. But with thorough planning and enactment, the restaurant’s promotion can grab the customer’s attention just like that.

The restaurant business is quite tough. It is difficult for the owners to flourish in this thrift and with very low profits. Restaurant owners are enthusiastic about food because not much profit is left after paying all the mandatory expenses like produce, wages, upkeep, and maintenance. Better so than eternally, restaurants publicity and marketing are necessary.

Some restaurant owners thoroughly expand their profit margin by contracting their business prototype and resemblance to others, assembling a franchise, spreading their reputation, and cultivating a future passive income. While others choose to concentrate on their flagship eatery, trusting that quality over quality is vital for drumming up future business.

Smart advertising encourages the restaurant owner to create a good reputation in the market and reach customers who might not even have heard about the restaurants near them. It also promotes the restaurants with discounts, offers, special occasions, and new items to the menu.

For marketing purposes, the best way is social media. Whether people are seeking someplace to dine in safely or looking for the best takeaway service, they turn on the social media app. The more the traffic drives to your specific website or page, the more you will succeed in this business.

What the advertising brings to the restaurants

It helps to target customers, as if the customers like the taste of the food at a specific restaurant, they will start recommending that place to their colleagues and friends. Advertising helps target particular types of customers and proves to be more effective.
Advertising certainly helps to stay competitive in the business. The competitors will be advertising their specific establishment to the customers. They will assume that the establishment has lacked publicity, is less thriving, and offers less than the other competitors.
Publicity and advertisement are thoroughly an investment. If the restaurant owner is investing wisely, they will surely profit from that. But the amount to be spent on publicity depends upon the area and type of restaurant. Usually, casual and family-specific restaurants do not spend more on advertising, while fine-dining restaurants spend more because they must create a lavish image.
Publicizing can certainly help to develop crucial aspects of the restaurant’s reputation. Advertising fetches the customers by creating the business’s reputation in the community.
Hiring a marketing agency can reduce almost all of the burden regarding advertisement. A good social media marketing agency can maintain whatsoever the name’s niche and aesthetics through social media. Great brand recognition can lead to more followers, leading to more traffic to the site and a boost in orders.

With the passage of time, there has been continuous development in the world of solar energy, nuclear power, smart grid, electric vehicles, rail transportation, aerospace, aviation, and navigation. Therefore, this trend has increased requirements for power equipment performance. These days, the first generation of silicon materials is about to hit the theoretical limit that was originally determined. The third generation features a wider bandwidth, electron saturation, and thermal conductivity. In this article, we are going to talk about a new type of material called silicon carbide ceramics. And we will specifically discuss the applications of silicon carbide ceramics in different industries. Read on to find out more.

As far as potential is concerned, silicon carbide ceramic is the most mature choice. As a matter of fact, many of its indicators are much better than silicon. For example, it has a 300% higher bandwidth. Apart from this, the theoretical operational temperature of this material is 600 Celsius. Now, let’s talk about the different uses of this material.

Electric Vehicles

Since these modules can have a sustainable, intelligent, low carbon, and green development, we can say that the advantages of this material are primarily reflected in the following three aspects.

1. Simplification of the power supply Network and boosting the frequency

2. Increasing the temperature and reducing losses

3. Improving efficiency and reducing the volume

As far as power conversion is concerned, components made of silicon carbide cal can help improve performance. In electric models, the active load-bearing component is the electric motor. These motors have different rotational speeds. Therefore, these motors require repeated acceleration and acceleration during the process of driving. Therefore, the working condition is more complex compared to the speed regulating system.

Transmission Systems

If you have a silicon-based device, your best choice is are switch made from silicon carbide. This is because this material has an extremely low resistance. Therefore, it is an ideal choice for applications where high frequency and temperature are involved.

The thing is that this material can reduce the loss of power by up to five hundred percent. Moreover, it is possible to reduce weight and size by over 40%. Therefore, it can help have a positive impact on the grid configuration and adjustment of energy strategy.

Solar Energy Field

If you are looking for advice that can be used in solar inverters, silicon carbide is an ideal choice. It comes with a small size, reduced costs, and much higher efficiency. Typically, the conversion efficiency of these inverters is around 96%. But if silicon carbide is used, it is possible to increase the efficiency to 97.5%. In other words, these devices can help produce power losses by 25%. Apart from this, these inverters can help boost conversion efficiency significantly.

LED Lighting

These days, the popularity of LED devices that use silicon carbide is on the rise. The thing is that these LEDs are much brighter and can reduce the cost by up to 50%. They are 200% brighter than other types of lights.

Similarly, they have 10 times more thermal conductivity. In routine life, you can apply this type of lighting for different types of environments, such as color display devices, information screens, indoor lighting, and signal lights. The thing is that they can help reduce pollution and cost.

Instead for entire details relevant piece of information in this world of modernized technology Cromacoin usually operates on wide-spread public ledger known as Blockchain where entire confirmed transactions. Entire ways where users are aware of each transaction avoid stealing and spending the same currency within stipulated time. This process also supports Blockchain as it is trustworthy for an appropriate piece of content. Cromacoin is one of excellent digital currency which has been stepping up to correspond with better digital currencies exchanges.

Where to store your new ICO’s tokens after procure?

There are diversified applications which one should utilize while obtaining new ICO’s tokens some of the vital key elements are visualized below for better appearance:-

• Full Client Satisfaction- It is one of email server which is encountered without dependent upon third-party servers. It also controls whole transaction from start to an end.

• Trivial Clients- The mandatory vital piece of server surely rely upon customer’s satisfaction as everyone acquires access to the network for uppermost transactions.

• Web Clients- It is the opposite of full client resembling which totally dependent upon the third-party server and operate entire transactions instantly.
Where can you find Cromacoin?

In order to get evolved with this cryptocurrency digital exchanges one can firstly purchase Cromacoin from steps involved below:-

• Cryptocurrency Exchanges where one can exchange regular new ICO tokens.

• One can find a seller or just by SING UP process available for procedural module.

• After Signing up Cromacoin is precious for customers for better investment plans.

Input important credentials to obtain freeway service to your account by SIGN UP process.

• It is recommended to utilize a strong elongated password with a mixture of letters, alphabets and other special characters.

• One will be able to find information about the product in our whitepaper which proffers an extreme most reliable piece of information rapidly.

• Get a proper financial report as ICO’s can be started with crowdfunding.

• Companies utilizing ICO at an earlier stage for traditional businesses acquire whitepaper which is the most likely concern.

One needs explanations about Cromacoin just by examining the whitepaper in ICO’s.

• Get a ratio for cryptocurrency along with procedural modules in accordance to digital currency exchanges.

Where are your tokens? Know more from defined information evaluated

Firstly, it is important to bring tokens for your ICO which is associated with your tokens available as per needs and requirements. It can suffer bit of project keeping in mind a trustworthy project which one can send for Cromacoin analyzed. It is suggested to deposit your new ICO tokens where tokens actually bare and help for your new token repeatedly.

• Set up for a coin and participate in ICO to buy tokens.

• The need of wallet which supported tokens for purchase.

• Participate in ICO to buy tokens from Cromacoin.

• Send ETH for a token purchase and one will be tied to private key of wallet.

• Acquire few pieces of information to accomplish with Cromacoin.

• Send ETH address for ICO and proffer tokens constantly.

• Don’t ask for a deposit which wallet supports for a new token or one can access to your New ICO tokens on Blockchain with appropriate security enabled policies.

How to import ICO tokens into a supported wallet?

If one has contract address for token one can import tokens into wallet. Likewise, our wallet has the capability to hold numerous tokens keeping in mind entire terms accuracy, precise along with efficiency which play a vital role to enhance one’s business productivity. Our wallet is encompassed with unique wallet address which is thereby sent just by input for tokens.